Advertiser Beefeater Live Creativity Seminar
2020/2021
Commission . Beefeater Respect 2020 Campaign
Campaign Name . Let's get to know each other, let's respect each other.
Objectives .
- Meet the expectations of consumers and get closer to them. Turn spirits lovers into Beefeater lovers.
- Maintain awareness of the brand as the leader of iconic gin born in the heart of London.
- Improve the relationship of consumers with Beefeater at all points of contact.
Target audience . Young professionals between 25 and 34 years old.
When it comes to attitude : diversity defines them and it is their way of seeing the world. Better to live life here and now. Living in cities can be frustrating, but they are optimistic in their outlook.
In their motivations they feel energized by (cultural) shocks in urban settings. Your worldview is updated with a fusion of contrasting experiences.
They behave hungry to consume culture and explore city environments. They collect and share their discoveries online with friends, helping them reflect their identities.
Communication axis . Reflect on the complexity of the concept "respect".
Concept . Let's get to know each other, let's respect each other.
Tone and style . Informative but at the same time controversial and controversial. Dealing with topics that can be very shocking from respect and maximum objectivity.
Media and supports. On the Internet medium, spot and post formats will be used in RR.SS. And in the outdoor environment, graphics will be used on canvases, fences, billboards and canopies
Video Concept
Social Media Spots
Outdoor advertising graphics
Instagram Posts
