Safe Culture Campaign - 2021
Exterior Advertiser
Commission . Promote that culture is safe.
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Campaign name and slogan . #CulturaSegura in all its forms Do you dare?
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Objectives .
- Get society to consume culture again and associate it with a safe space.
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Target audience . Men and women between the ages of 20 and 65. With a medium, medium-medium, medium-low and medium-high income. Who live in cities with more than 50,000 inhabitants, with a high educational level, cultural interest and who work and / or study.
Communication axis . Culture puts distance between COVID-19 and consuming.
Concept . Distance.
Pieces
What does the campaign consist of ?
It will have several interactive screens in which the faces of unknown people will appear. These characters will be workers of musicals, plays, shows ... which we are not used to seeing.
At first they will be wearing a mask, the phrase "Get 1.5 m." Will accompany them. and a sticker on the ground that marks that distance. Once people are positioned at that mark and respecting the safety distance, the characters will remove their masks and will be smiling. The phrase will change: “#CULTURASEGURA in all its forms. You dare?".
Media and supports . Mupis and canopies.
