Commission . launch campaign for a new product.
Campaign Name . #FeelTheRose
Objectives .
- Make our target know the new product.
- Set the afternoon as the best time of consumption.
Target audience . Men and women between 18 and 35 years old, since this age range is the one who drives the consumption of spirits in the afternoon.
Communication axis . The importance of insignificant moments.
Concept . Go out in the afternoon.
Tone and style . A close tone is used, since we want you to accompany your friends in all those conversations and become one of them. Likewise, the style is fresh, since the location is outdoors.
Media and supports . The means used would be outdoor advertising through billboards. and on the other hand, the Internet, specifically posts , stories and the spot. All this accompanied by the campaign hashtag.
Spot #SienteElRosa
Graphics for outdoor advertising
Legendary Rum. Young talents advertiser La Lluna-2020