Gourmetó Campaign for Castelló Ruta de Sabor - 2020. Advertiser Diputació de Castelló
Commission . Campaign Castelló Ruta de Sabor, brand of the Diputació de Castelló.
Campaign Name . Gourmetó.
Objectives .
- Become a reference brand in the artisan gastronomy of the province.
Target audience . Men and women between the ages of 35 and 65, who work and live in the province of Castellón. They also bet on local products.
Video Concept
Communication axis . Castelló Ruta de Sabor helps you discover the province's artisan and gourmet products.
Concept . Product accessibility.
Tone and style . Up close, informative and emotional.
Media and supports . In the Internet medium, video and post formats will be used in RR.SS. And in the outdoor environment, graphics will be used in billboards, marquees and mounting a calendar in a square.
